Jerome: Production Log 2

Questionnaire and Results

I had made a questionnaire and asked 50 people of our target audience to answer so we have got strong results to help the group conduct the magazine and give us a basis of what our target audience are interested in.

1. What brand name would you consider best for a mens lifestyle magazine best?
(Only Tick 1)
Control = 28%
Flash = 18%
Gear = 14%
Step Up = 40%

2. What types of Features would appeal to you?
(Tick more than 1)
Music = 44 Ticks
Sports = 37 Ticks
Funny Facts = 24 Ticks
Film = 39 Ticks
Fashion = 41 Ticks
World Events = 22 Ticks
Gadgets/Game = 47 Ticks
Girls = 50 Ticks
Gossip = 17 Ticks
Travel= 41 Ticks

3. What type of Language do you prefer?
(Only Tick 1)
Informal = 63%
Formal = 37%

4. What appeals to you on the front cover of a magazine?
(Tick more than 1)
Images = 41 Ticks
Brand Name = 46 Ticks
Slogan= 45
Adverts = 27 Ticks
Content = 37 Ticks
Freebies = 32 Ticks

5. What colours appear suitable for this type of magazine?
(Tick more than 1)
Black = 50 Ticks
Grey = 33 Ticks
White = 42 Ticks
Red = 47 Ticks
Orange = 12 Ticks
Green = 7 Ticks
Blue = 48 Ticks
Purple = 25 Ticks
Gold = 41 Ticks
Silver = 39 Ticks
Brown = 28 Ticks
Cream = 11 Ticks



By looking at the results we was able to find the most suitable name for our magazine. Step Up. We will include content such as music, film, gadgets/games, fashion, sports, girls, and travel. Most of the target audiencewanted the language to be more informal rather than formal. We are going to concentrate more on the slogan, images and the magazine masthead to draw attention to our magazine as they were the most highly picked results. The colours scheme for our magazines will include: black, white, red, blue, gold and silver, these were the highest pick of the colour list mainly because they all represented masculine colours.