Wednesday, 26 March 2008

Jerome: First draft of my article

Teen Fashion

Fashion is a term that applies to a person who wears clothes that are seemed to be trendy at the time. Teen fashion is a fast moving category that is often criticised by the ‘oldies’. Over the few months Step Up had noticed that fashion has become more than just track suites and trainers but different ways for us teens to look unique and fit in with our ‘own people’. Research shows that the percentage of tracksuits purchased by teens has decreased by a major 36%, as nowadays jeans is a major trend for teens, we believe that our generation of teenagers are becoming more mature therefore dressing like adults. ‘Instead of shopping for clothes or shopping for garments it is now shopping
for garmz’.

If you think teen fashion is just clothes, the your wrong, these days ‘fashion is like an art’ and we are looking for more and more ways to ‘drop’ with colour co-ordination, hats, bandannas, name brands, chains, gloves, laces, belts and bags. Even in schools we change the dress code by making ties shorter, school trouser baggy, jewellery, and black trainers. But why? It all comes down to feeling rebellious. We all remember those non uniform days when weeks before we would rush to the nearest JD, H & M, Footlocker, and TK Max. It is still about the way we ‘dress to impress’. We seem to get a buzz out of the word ‘exclusive’, highly priced clothes that will never be worn by anyone else apart from you. You’ll truly be in a ‘league of your own’. Right now Adidas, combat trousers, striped casual jumpers, and dark navy blue jeans are at the top of the hit list in teen fashion. How do we know this? Well, look around you. Although there is a very narrow choice of today’s fashion we are still unique from one another as ‘it is not about what we wear, it is how we wear it’.

Many strongly agree and say that music tends to influence fashion; ‘we watch our favourite music stars on the TV and want to dress just like them’. For example baggy Jeans worn below the waist is now a major fashion trend called ‘Low Batts’ this was originated from hip hop. Due to the rise of Eminem hair had a major impact on fashion. At one stage nearly every kid out there had bright blonde hair. Remember that? Heavy Metal fashion is another example with the leather jackets, hi-top basketball shoes, spiked wristbands, chains and long black hair. During an interview a source told us that ‘music plays a huge part in how people dress. First there are the punk kids who like punk music. And then there are the emo kids who like emo music. And then the ghetto kids who like ghetto music’. Well you can’t argue with that theory it’s fairly simple. Music influences fashion a lot. If someone listened to hardcore screamo, they wouldnt exactly be wearing the casual jeans and T-shirt look, you know? music is influenced by fashion because if you wear ripped jeans and chucks and band shirts, no one would think you listen to like.. Kelly Clarkson or anything. Although looks can be deceiving as i've seen some people i would never expect listen to mainstream rock. But of course, not everyone dresses about the music

There are many good sides to our unique adaptations to fashion but others disagree. I had arranged an interview with someone who finds teen fashion ‘absolutely outrageous’. She feels that ‘Teen fashion is becoming more of a block to individuals real identity and their type of fashion forces them to live up to the group they are in. For example hats, hoods, and bandannas manipulate teens into being thugs. Spikes, chains, black hair and black clothing force us into being devil worshipers’. This was an interesting statement but obviously stereotypical toward us teens. So to balance the argument I arranged another interview with, 16 year old Nabiel Malik, a young teen who is interested in fashion. He believes that ‘teenagers change fashion to personalise how they look so every one is unique, even the slightest change like wearing your baseball cap sideways is important. If not then every one would look the same just like wearing school uniform. And our fashion is ours so we can do what we like’ during the interview I brought up the issue about hats, hoods and bandanas, nodding his head he replied ‘hoods, hats and bandanas are a common stereotypical point, everyone thinks that because we wear these things we are doing it for an illegal reason. Okay a few people do it to gain respect because their intimidating, but I think that’s stupid and they themselves are forced to do that not because of what clothes there wearing, but how they were brought up and they just abuse fashion’. I then accused him of being a hypocrite as he was wearing a hood himself during the interview, smiling he said ‘Personally I do it to keep to my self and it makes me feel more comfortable around different people, it sounds kind of stupid but I use it as a barrier’. Fair enough hey.

Moving along swiftly both interviews shared strong views of teen fashion. I decided to focus on another area of fashion so I had arranged an interview with 17 year old Jennifer. A very attractive girl and knowing she is interested in boys, I asked a few questions on her views of teenaged boy’s fashion. Jennifer confidently sitting upright replies ‘All girls love boys who can dress, I mean who would like to go out with a boy who has no colour co-ordination or anything. Ergh! That is a total put down!’ As the interview progressed she made it quite clear that girls are totally flattered by boy who are fashionable and not just into tracksuits. She believes that’s ‘old school’. So boys if you are looking to get a pretty girl like Jennifer I suggest you ‘Get in touch with your feminine side’ ASAP!

There are all types of teen fashion, casual, street, gothic, Indie, and rock and punk. All are bold statements to represent us as individuals. Fashion is more than clothing; it is art and a personal mode of expression.

MY OFFICIAL FRONT COVER!!! From Dominic Kellman

I have finaly been able to finish my front cover after 2 solis weeks of tweaking, its finaly here.

Josh : Final Cover

Hullo all
Here is my final front cover (at least i hope)
Please leave any suggestions and see if you can spot any mistakes
Thanks again :)

Friday, 21 March 2008

PRODUCTION ACCOUNT SUMMARY

Just informing everyone of my progress on my Special Edition of the magazine. All of my mock ups are now complete and the front cover is almost finished. I have also completed my Article and Main Production Account Summary. Just giving a quick update and i will upload some pictures of my progress soon. Apologies for not posting an update sooner as you may appreciate i have been very busy. If anyone needs any articles checking over or any pointers on writing their Production Account Summary then just Holla in lesson time or if you see me around. Cheers

Monday, 17 March 2008

My First and Second Mock Up Of My Double Page Spread Written By Dominic Kellman

I began with style of double page spread due to my influence from FHM because it seemed to generate a good view and also home style of the main focus of the magazine (the model). I had to change my style becuase it seemed not to reach out to my audiences focus upon the girl and the article, it seemed to just focus on the girl.



This was my second mock up where I got my influence mainly from GQ and Arena as it focuses on both model and article, but it still needs moderation.

First and Second Mock Up Of My Front Cover By Dominic Kellman

This was my first mock up of my front cover but due to further research i realsed that this would not have worked and also i had to commit to the majority house style of the group.



This was my second and i managed to adopt the house style and expectatons of my target audence but this stll needs moderation.

Sunday, 16 March 2008

Josh : Producton Log

This was meant to be posted last week but i got caught up, sorry

Just a mock up of my front cover and double paged spread
Very early draft
:)


Article : Interview with Shaun Anthony

I finally did it
I achieved what i have been trying to do for two weeks now
Its only my first draft so hopefully i made some mistakes that people can give me feedback on
So feel free to comment and ridicule it.
And please check out Shaun Anthony's myspace
Cheers

Shaun Anthony.
Remember the name, because you’re going to be hearing it a lot more over the coming year.
Discovered on the streets of London outside VocalTech College, Shaun was frantically rehearsing for a singing exam when a passer-by heard him and asked him to come along for a meeting straight away. Little did Shaun know that man was Darren Brown, producer of a top international recording artist and singing sensation. Nervously he followed Darren Brown and minutes later he found himself singing to of one of his idols, Lemar.
“It was an absolutely amazing experience and a nerve-racking one too,” Shaun says smiling broadly. “One minute I’m stressing over a little exam and the next, I’m standing in front of Lemar belting out Lets Get It On.”

As Shaun walks towards me in our meeting place, he is instantly noticeable. Dressed in cool, stylish clothes and with his well-groomed features, he’s able to turn a few heads as he walks in. He has that certain air of professionalism and a down to earth manner, which hopefully will help him keep his feet on the ground and away from all night parties and Amy Winehouse like antics. As we get talking, Shaun changes from cautious to lively and animated in a couple of sentences. He talks with such passion about music and his love for all aspects of it, its impossible not to be swept along and inspired and feel a need to really like this guy.

“Stevie Wonder was a real inspiration to me and he influenced my love for real music. I really wanted to emulate him as an artist and get to his level of appreciation of music.” Although Stevie Wonder inspired him to continue singing and brought about his love for the genre, it was American singer/songwriter Brain McKnight who is his one true idol. “He’s able to take all genres of music and make it sound current and fresh. With this he inspired me to try out new things and have range in my music.” The son of an Italian cabdriver and an English teacher, Shaun has always had the support that enables him to go out and increase his talent and perform to anyone who would listen. ”My parents had always enjoyed music themselves and I was brought up to the sounds of legends like Stevie, but also Elvis and Billie Holliday.” He began singing at the early age of four and was encouraged to continue with his dream. His parents enrolled him in Theatre Training at the age of six and he steadily began building a career of stage performances and competitions. “Singing and performing has always been my main ambition, it’s all I have ever known. It isn’t a hobby or a pastime, it’s a dream and a passion and one that I wish to always continue with.” So is this his only ambition? Not quite. “To be able to coach and teach other aspiring singers would be great. I’ve been where they are and know how much it can take out of you; so just having someone there to help is a huge lift.” This draws comparisons to what Lemar has done for him, taking Shaun under his wing and asking him to be his supporting act on his last tour. So is this the road that Shaun wants to take in a few years time, after his own success? “Yeah, defiantly. I would love to bring other talented artists to the mainstream that may be struggling to get noticed. I think it’s a major problem in the UK with a lot of amazing artists being ignored and other untalented artists getting all the attention.”
Shaun is now well known on the gig circuit and regularly sings at London bars such as Soho Revue Bar and Troubadour. “I’ve been doing the gig circuit, like open mic nights for around four or five years, ever since I was sixteen” he smiles. “It’s a great chance to get your stuff out there, find the right sound and discover who the audience are. Its an experience and just allows me to perform and sing, which is of course what I love.” He is known throughout the circuit for his powerful and soulful voice, reminding the audience of the old days when music was about the lyrics as much as it was the beats. Covering a range of musical genres from soul and jazz to pop and rock, Shaun tries to draw inspiration from all types of music and this is where his edge comes from. He has the ability to fuse sounds together to make unique and refreshing songs that really break the barriers of modern music. On first hearing Shaun sing, it’s hard not to confuse him with say, Lemar or a black singer, simply because of the soul and nature of his voice. This is surely down to his inspirations and influences over the years, which have developed his voice. But is this somehow limiting his audience? Shaun smiles like he recognises the question, being asked it countless times before. “No, I don’t think it does. If anything, it broadens my fan base and enables me to connect with all types of audiences, be it Black, White or Asian.”

Today’s music culture is shrouded in talk of drink, drugs and all night partying. There are artists who’s sales are boosted when they admit to being a drug addict or involved in some sort of sex scandal. Take Amy Winehouse for an obvious example, someone who is brilliant in every aspect of the word singer, but still resorts to drinking excessively and taking hard drugs. But even with all the controversy and the media surrounding her, she still manages to increase her sales and reclaim the top spot in the album charts. “It’s terrible and disappointing really. She has some really great music and is very talented but she is just throwing it all away and setting a bad example for youngsters everywhere.” The behaviour of youth culture has often been blamed on the influence of recording artists for promoting and glorifying violence in their songs and posing with guns on their album sleeves. “Yes, totally agree. Music can play a major part in influencing young and naïve teenagers to do stupid things such as posing with guns to mimic their idols, or like 50 Cent talking about being shot nine times like its something to be proud of. It’s evident in today’s music and shows the ideologies that being put forward, like rapping obscenities about women and the hundred conquests they have had; there’s no respect.” Shaun shakes his head and its clear that this is something he feels strongly about and wants to stop. “More and more kids are getting shot on the street for no reason. There’s no love. My songs are all about the love. I don’t mean to sound too clichéd, but they are to do with love, not war. Hopefully people can listen to my music and appreciate the heart and soul put into it and the message of love”

Shaun and I then get to talk about what is setting up to be one of the most anticipated debut albums of the year. By releasing samples of his records on Myspace and singing a few of them in clubs in and around London, it wets everyone’s appetite and leaves them begging them for more. “Truthful, energetic and soulful.” These are the three words that Shaun would use to describe his debut album Fragile. “ Inspiration comes from anything in my world really from life experiences, to simply sitting on a bus and looking out of the window. Just noticings in life.” Noticings? Shaun looks at me and realising what he said, we have a small snigger and Shaun proudly proclaims “Yeah, noticings”,

As our interview together ends, we shake hands goodbye and Shaun Anthony, future global superstar walks out of the café humming a tune to himself and I think back on something he mentioned earlier, “ Singing is my passion, it’s my life.” And I wish him all the best.

Joshua Samonini
Step Up Magazine

Monday, 10 March 2008

Jerome: The Official Masthead!!

I have come up with the masthead design for our magazine.



Official Picture Of Stephanie For Front Cover!!! Written By Dominic Kellman

I have finaly been able to choose which picture of Stephanie out of the 7 that i should use for my front cover. I managed to make my decision through different peoples reactions towards her posture and i was also guided by my own reactions when i saw it. Many people said it made them feel as though she was confident, natural and very sexy due to her attire, hair, body etc. When I found out this information I realised that this picture brings about the connotations that I wanted from the beginning from the main picture and Steph has done this with flying colours
I hope you like it comment me on what you think

Written By Dominic Kellman

Jerome: Production Log 3

Mock ups of my magazine
I have drawn my two mock up designs of my magazine. One of these or both will be used as a template when designing my magazine on Photoshop Elements.


Jerome: Production Log 2

Questionnaire and Results

I had made a questionnaire and asked 50 people of our target audience to answer so we have got strong results to help the group conduct the magazine and give us a basis of what our target audience are interested in.

1. What brand name would you consider best for a mens lifestyle magazine best?
(Only Tick 1)
Control = 28%
Flash = 18%
Gear = 14%
Step Up = 40%

2. What types of Features would appeal to you?
(Tick more than 1)
Music = 44 Ticks
Sports = 37 Ticks
Funny Facts = 24 Ticks
Film = 39 Ticks
Fashion = 41 Ticks
World Events = 22 Ticks
Gadgets/Game = 47 Ticks
Girls = 50 Ticks
Gossip = 17 Ticks
Travel= 41 Ticks

3. What type of Language do you prefer?
(Only Tick 1)
Informal = 63%
Formal = 37%

4. What appeals to you on the front cover of a magazine?
(Tick more than 1)
Images = 41 Ticks
Brand Name = 46 Ticks
Slogan= 45
Adverts = 27 Ticks
Content = 37 Ticks
Freebies = 32 Ticks

5. What colours appear suitable for this type of magazine?
(Tick more than 1)
Black = 50 Ticks
Grey = 33 Ticks
White = 42 Ticks
Red = 47 Ticks
Orange = 12 Ticks
Green = 7 Ticks
Blue = 48 Ticks
Purple = 25 Ticks
Gold = 41 Ticks
Silver = 39 Ticks
Brown = 28 Ticks
Cream = 11 Ticks



By looking at the results we was able to find the most suitable name for our magazine. Step Up. We will include content such as music, film, gadgets/games, fashion, sports, girls, and travel. Most of the target audiencewanted the language to be more informal rather than formal. We are going to concentrate more on the slogan, images and the magazine masthead to draw attention to our magazine as they were the most highly picked results. The colours scheme for our magazines will include: black, white, red, blue, gold and silver, these were the highest pick of the colour list mainly because they all represented masculine colours.

Jerome: Production Log 1

So far i have anottated the three front covers below:


GQ



FHM



Nuts


After annotating the three magazines i was able to see what caused them to be successful and what caused them to fail. This gave me an overall idea of a basic layout for my magazine.

Wednesday, 5 March 2008

Production Log 2 Written By Dominic Kellman

Today i took Stepahine to Bede house to finaly begin my physical look of my front cover. We began by taking random pictures of different postures to see what type of look i was looking for. I took about 15 pictures and i saw about 8 different styles of pictures that i liked and tomorow i will finaly be able to take my real pictures.

Written By Dominic Kellman

Joshua : Production Log

Im slowly making progress and getting to what i want to achieve before the week is out. I done my photoshot on Tuesday but i am not sure if im 100% happy with the results as the lighting wasn't that good. So once i have uploaded them, im hoping for some feedback to see if people like them and respond well to them, before i reshoot or make some changes. Maybe i am just being paranoid and they will look better and more professional once on the computer where i can access photoshop and edit the photos.

Hopefully i will put the pictures up before the end of the week along with some mock up front covers.
Thanks for the support.
Josh :)

Monday, 3 March 2008

My Article FIRST DRAFT!!! By Dominic Kellman

This is my first draft of the double page spread, read it and giveme some fead back please. Enjoy!

‘Modelling has a New Face’ – “Kaur isn’t she
Beautiful!”



Written By Dominic Kellman


In this day and age what do we really want when it comes to the . . . let’s say, opposite sex. Let’s take a girl who is absolutely striking to the eyes from her feet to the style of her hair. A girl with intelligence but not too intelligent (I must say), or a girl with not great features but she’s got those boots with fur around the top that is £120 more than you can afford to mess around with. Men. A girl can be the most amazing creation to be placed upon your eyes when your about the town, that’s if she has the certain look you want, but us boys can never ever ever get enough. . .tell me I’m wrong. Katie Price could walk in front of you with her oversized great bosoms and I bet you any money a simple mole on her luscious cheek could turn the most simple of heads. I am here to prove that girls are beginning to loose their naturalistic look that we fiend for. I have brought this back.

So what do we really want? Will we ever really know? Be proud of me boys, be proud. I have found a star on this worthless unnatural Earth who is a typical girl next door. Are you tired of seeing the same type of female that you use muscle to place your eyes upon the third shelf in your local newsagent to buy your sleazy magazine that you occupy yourself with when you get home using tears that you have wiped form your eyes wishing you could even meet this woman. . . .Forget these days . . . I have met the X factor.
Stephanie Kaur, an intelligent, fun loving and absolutely stunning girl that would jump at the chance of meeting the average Joe. Have you ever locked eyes upon a girl and nearly knocked yourself out by something on the street-well, if you have, she would knock you out harder than Ricky Hatton. If you first came across her in the street I assure you that you would feel firstly intimidated from her beautiful exterior but really and truly she is more down to Earth than gravity can pull her. The caramel Londoner has grown up in the same area as myself which is none other than Essex the land that has stereotypical model, whore . . . sket. . . slag. . . whatever lingo you want to tag her with, it is written all over it. But you will soon come to realise that this is total utter nonsense and when you meet a girl/model like Stephanie, who really is the slag?

Like any normal 16 year old Essex girl, down the local bar on a Friday dodging I.D requests is her typical way of releasing stress and meeting new people (and also to have a crafty pint). Where did it all start? This star story begun at a young age of five years old as a catalogue model displaying different outfits for young children. She sustained this hobby until the age of eight as her mother felt that she was becoming too big headed and was worried that as the years go by, make up, hair accessories, clothes and boys would be her only interest and occupation. Then rebel antics took place when midnight struck sweet sixteen because she wanted to show her mother that she can be good at something, but like any normal teenager this was a way of gaining control over her life, “being in control gives me a sense of power that makes me feel stronger which in some ways gives me a sense of pleasure.”

How does a simple sixteen year old sustain a steady lifestyle to become a model without obstacles? Being a model means you have to adopt a very strict lifestyle when it comes to food, exercise, and social life and these commitments can affect many things. But Stephanie has done the impossible by convincing me that it is way easier and less trouble as I would think. I think even I care about my physical appearance more than she does and she still has an amazing figure. How does she do it? A Diet? “Diet, ha-ha – I can barely run up the stairs now days even though I do 4 laps of circuit training a week, allow being a size zero because that could kill you, it looks disgusting, un feminine and unbelievably unattractive.” NO. She does circuit training which stimulates her whole body and mind (no wonder her body is million times better than mine I can barely do the 100 metre sprint without coughing out a lung).

How could a common girl like Stephanie survive in this industry when she is exactly like you and me? This is simple because “with knowledge comes great power.” She has very strong views against the way models in this day and age are judged upon and also the way that some models dismay their loyalties and morals just for the queen’s head. Stereotypical looks upon young models attaches very harsh views upon Steph as she believes the industry in general is a shambles at the moment because it is way too generalised. “Supermodels don’t help themselves as they adopt a certain stereotype to make money and they loose their morals, if I wanted to get my top off I would in the shower.” Even her own friends have turned against her through her upcoming career as they begun talking about her, spreading rumours and losing respect for her. In steph’s opinion a friend is someone who takes you for you and does not spite you just because of your talents.

Money is a mind turning, tongue twisting, powerful device that could corrupt the most innocent, so she also realises that one day money may cloud her judgement, “never say never.” All in all Steph feels that different diets is a definite no because she believes that “models should be modelling because of their natural beauty and not what the media produce from cosmetics and surgery which is why I feel I can make a massive impact when I progress in this career.” She is a girl that is up for anything but she has a very strong mind from a strong upbringing which is why I believe this aspiring carcass of beauty will make it big, not with her body and looks alone but her mind.

What I also noticed is her unique selling point which is none other than her hair, (I’m congratulating her roots for being able to grow such a heavenly sight). It is very curly, long and wild which is a “contrast” to her personality – in many ways shapes and forms. She would never cut off her hair for no one, she would rather die. When I asked Steph what she would do to maintain her career she gave me an exquisite reply saying, “ I would always be myself and if that don’t get me anywhere . . . well they can sod off”, (that goes for us boys out there as well).

As the interview progressed I found out much more about her that I would never of guessed. Through her years of experience with boys she generally goes for personality more than their looks, “if a phitt guy can’t hold a conversation, I would rather talk to the personality with no facial features. . . . Yaay I made a metaphor ha-ha.” Her cheeky grin made me know I’m off with her at lunch- I wish!!! Just like before her preferred environment when meeting a boy is at the pub due to the fact that she absolutely loves a social setting where she can have a pint in her soft hand with a crafty iPod listening to the Pigeon Detectives which keeps her confident and happy. She reminds me of myself but only when it comes to my opinion of girls, she likes boys with intelligence, a god sense of humour, down to Earth, a sexy body (not a necessity, but is for me lol) and she likes a big – well we know what she wants.

So boys, can you step up to the mark of a remarkable girl like Stephanie? Of course you can. I know it’s very hard now days to release your inner feelings towards a girl you really like because rejection and other obstacles get in the way but hey we only live once. I feel honoured to have written the first article upon an up and coming star as she deserves to make it big in her life. Hopefully she gets wherever she wants in her life time because she deserves it, she is a strong, bloody sexy girl- actually woman who from her upbringing deserves something great to happen to her and I know I will buy every magazine with her face on it. We love you Stephanie Kaur!


This is Dominic from “Step Up Magazine”

Good day!


Written By Dominic Kellman Step Up to the Mark